Some projects arrive with a clear brief and a clear vision. Binge Town’s Bollywood transformation was one of those. They knew exactly the feeling they wanted guests to have the moment they walked through the door - cinematic, celebratory, and completely unlike any other party venue in Bangalore. Our job was to make that feeling real, on the walls. And this is how we did it.
About Binge Town
Binge Town is one of India's most distinctive private theatre and celebration venue concepts, built around the idea that a birthday or special occasion should feel genuinely extraordinary, not just organised. Their spaces are designed for groups as they offer private screening rooms, curated celebration packages, and an atmosphere that puts the guest of honour at the centre of everything.
With a growing presence across Indian cities, the brand has always understood that the physical environment is not a backdrop to the celebration. It is part of it. When they decided to completely reimagine their Bangalore reception area, they came to us to bring that vision to life.
The Brief
The reception area is where every Binge Town experience begins, even before guests reach their private theatre, before the first game, or before the celebration officially kicks off. Binge Town wanted this space to do real work, experience work, and not decor work. My Indian Things understood the assignment.
The concept was Bollywood: a reception that felt like stepping into Indian cinema - warm, nostalgic, full of personality, and instantly recognisable to guests of every age. Kids would spot their favourite films. Parents would connect with classics from their own childhood. And everyone, from the moment they walked in, would feel the celebration had already started.
Three distinct elements needed to come together to make it work: a full-length movie poster wall, a dedicated selfie installation, and a custom cinema art panel. Each one had to feel purposeful and premium, and together, they had to read as a single, cohesive environment rather than three separate things placed in the same room.
What We Designed and Built
The Movie Poster Wall
The centrepiece of the reception is a floor-to-ceiling movie poster wall - Bollywood classics like Jodha Akbar, and Taal alongside Hollywood favourites and popular OTT titles, all composed into a single seamless installation. Running along the top is a hand-illustrated film reel border.
The key decision here was treating the entire wall as one continuous artwork rather than a collection of individual elements. Every poster, every illustrated detail, and every border was designed as part of a single layout, then printed and installed as one seamless piece. The result is a wall that feels like it was always meant to look exactly this way - not assembled, but built.
The Selfie Installation
Adjacent to the poster wall, we designed and installed a dedicated Binge Town-branded selfie corner: dark theatre backdrop, golden Oscar motif, film reels, clapperboards, and a glowing marquee sign overhead. Scattered throughout the composition are vintage popcorn buckets, retro cameras, and director's chairs, all rendered in a warm, illustrative style that feels playful without being childish.
It was designed specifically to be the birthday photo moment - the corner every group naturally gravitates toward, where the best pictures of the night happen without anyone having to engineer them.
For a celebration venue, this is a detail that earns its square footage. Every child wants to feel like the main character on their birthday. This wall delivers that feeling on every single booking.
The Cinema Art Panel
A custom-illustrated cinema art panel completes the reception. It is a rich composition of winding film strips, popcorn, cameras, clapperboards, and director's chairs, all in the same warm vintage illustration style, presented in a backlit frame with a gallery-quality finish. This piece was designed exclusively for Binge Town. It is not available anywhere else, and it cannot be replicated, because it was made for this space and this brand.
Guests notice it on the way in. They notice it again on the way out. That is exactly what it was designed to do.
Material and Execution
A celebration venue has no quiet hours. The Binge Town reception sees guests from morning bookings through late-night events every day. The wallpaper material was selected accordingly, and the print quality used holds up under repeated contact, varied lighting conditions, and the general energy of a space that is always in use.
Every wall was measured precisely before production began. The design was previewed at actual scale and approved by the Binge Town team before a single panel went to print. Installation was handled by our trained team on-site, with seams planned and the design flowing across the full wall exactly as it had been designed to. What guests see today looks the same as what was approved in the design stage, because that is the standard we hold the process to.
The Result
Guests stop in the reception, and phones come out before anyone has even reached their room. Kids point at their favourite films and parents find classics from their own childhood. The celebration begins in the corridor, and the energy it builds there carries into everything that follows.
That is what a well-executed commercial wall installation actually does. It does not add atmosphere to a space. It becomes the atmosphere.
How Does Working With My Indian Things Sound?
Since 2019, My Indian Things has designed and delivered custom wallpaper solutions for spaces across India - party venues, cafes, restaurants, experience centres, offices, retail, and even schools. Every project follows the same process: concept and brief, design preview at actual scale, material matched to the environment, and managed installation by our trained team. Pan-India delivery and installation, with one point of accountability from brief to finished wall.
If you are building or refreshing a commercial space and want the walls to work as hard as everything else in it, get in touch. We will handle the rest, from the first concept to the last panel on the wall.
